Although LV had sold milk when CEO, but failed to affect the ingrained in the minds of the Chinese people the image of luxury. So whenever talking about luxury, bound with LV get away.
Like a star "some time ago speculation obvious signs of burning door", lying in the gun like LV. Recently, the artist seems unwilling to let go of LV, such as SOHO in Shanghai Century Square organized behavior art -- "LV $100! LV only sells 100 yuan! "In a gold powder exhibition hall, nearly 600 LV packets are piling into the huge sickle and hammer.
The motivation of creation, the artist said, China immediately become the global luxury consumption is the first big country, and the survey, the vast majority of conspicuous consumption, guide you from fanaticism consumption return to rational consumption, is the creative motivation."
The artist is also micro-blog called Louis Vuitton will all products sold to the price of 100 yuan, "because LV only value 100 yuan"; and "hope to change people's consumption from the fanatical consumption to the rational, not to become the Western luxury slaves."
However, these so-called "LV" packages are purchased from a treasure which, artists called "really 2 more than a LV package is not appropriate," because "acts of art to express contempt for be more in name than in reality, is the high price luxury". -- than incineration female Hollywood actor Eastwood of Hermes bag, apparently "sincerity" not getting home!
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