Men wear a bracelet, a beat all the trend, but the achievements in the field of neutral style jewelry is the most significant symbol. Shamballa jewelry can be regarded as "one of the initiator of evil". The launch of a bead and Macrame silver bracelet (from £ 3400), firmly tied up the men's wrist, successfully in the major suit under the nose of opening up the male market.
Shamballa Danish creative director Mads Kornerup dreamed up the idea in 2001; 4 years later, he and brother together in Copenhagen founded the company. Inspiration is rooted in the prayer beads bracelet. According to Kornerup, the key factors of success is the spiritual dimension of bracelet with them; and customer oriented service, you can choose according to personal preferences for color and bracelet beads and other raw materials.
Kornerup is a new continent belongs to man was found in the luxury jewelry industry. "All along, the jewels were lady exclusive; chemical reaction between jewelry and men have just begun. The bracelet can serve as a good starting point. From a social sense, the image of men is no longer confined to the masculine -- although only a piece of jewelry do not have the ability to create or change this trait." At first, the Kornerup used in the bracelet is a simple gold beads, but when he then joined diamond and rare Argyll (Argyle) powder ore, unexpectedly also capture many ladies. Now, Shamballa bracelets, necklaces and rings are two kinds of sex is acceptable to the customer. This season, they also added more lively color, such as ruby, sapphire, moonstone, turquoise and coral (from £ 12100).
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